Broadley's was founded as a family business, and over a century later, we still remain all about family. For the last 30 years, Broadley’s has been run by brother and sister—Brian and Beth Broadley—who held steadfast to their parents’ vision. After Beth’s retirement in the fall of 2018, Brian is now at the helm of the company ensuring the business continues to grow and serve our community.
In 1911, the family business began with a plumbing and heating storefront on 731 Asbury Avenue in Ocean City, run by Joseph Broadley, grandfather to Brian and Beth. Joseph and his wife Priscilla lived above the storefront, a 3-story home in the heart of town. The telephone number to call Broadley’s at the time was only four digits long.
Joseph and Priscilla raised four children while running a successful business; Priscilla, born in 1917, Harold Victor born in 1920, Emma Jane born in 1922, and then Gameliel "Gam" born in 1924.
Joseph was trained in plumbing in his native country—in Halifax, England. Joseph was a member of the team that constructed the Flanders Hotel in the early 1920s, doing all of the original plumbing work.
The plumbing and heating business was eventually passed on to Joseph’s eldest son, Joe, after his passing in the winter of 1928.
After returning home from World War II and a few years with the Ocean City Police Department, Joseph’s younger brother, Gam Broadley, decided to take over the family business. In 1953, Gam incorporated Broadley’s Plumbing, Heating & Air Conditioning to become what it is known and recognized as today.
He set up shop on Roosevelt Boulevard in Marmora in 1956, where Broadley’s Plumbing, Heating & Air Conditioning’s headquarters remains to this day. His business partner, who helped make everything possible, was his wife, Betty. Their love story began at the local roller rink when Gam was just 16 years old and Betty was 14.
Together they raised a successful business and family in their Marmora home, also above the storefront—just like his parents. Gam would be out servicing homes and checking on the technicians, while Betty remained at the home office, dispatching the workmen and raising their four children. All of their employees were a part of the family, enjoying Betty’s homemade cake along with their paycheck each Friday, as a thank you for their hard work.
What started out as a small service business with only two trucks flourished into something larger, thanks to the work ethic and vision of Gam’s son, Brian, during the 1980s housing boom.
Broadley’s also had the opportunity to remodel and upgrade the plumbing and heating of the Flanders Hotel in the 1990s under Brian’s management, which was a special project to him, as his team replaced a lot of the original piping that had been installed by his grandfather decades before.
Today, Broadley’s Plumbing, Heating & Air Conditioning has grown to handle large commercial jobs for schools, churches, and hotels on top of residential heating, ventilation, and air conditioning (HVAC) and plumbing services.
Gam and Betty’s great-grandchildren could be seen playing in the office after school while their parents worked, and that tradition of welcoming the employees’ children into the office still holds true.
As the Broadley family holds strong to Gam’s incredible work and family ethic, they remember his words, “If it is to be, it is up to me”—continuing to build a successful and trusted family business.