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Do You Know Who’s Servicing Your South Jersey Air Conditioner This Spring?

When it comes to heating, cooling and plumbing, Broadley’s has served South Jersey homes and businesses for nearly a century. Not every contractor out there can make a credibility claim like that.

Over the years, a few of us here at Broadley’s have gotten mailers at home mailers from the gas company. They advertised about how the company can service our plumbing, water and gas lines, heating and cooling systems, electric, and more.

It seemed strange, since any one utility, be it water, gas or electric, usually stayed in their lane. After all, we’d never seen someone from Atlantic City Electric fixing a water main.

We thought this was weird, but didn’t think too much of it, to be honest.

After all, despite how odd it seemed, there it was: the familiar orange, yellow, and blue “flame” logo.

Or was it?

As it turned out, these fliers aren’t from South Jersey Gas, a division of South Jersey Industries. Instead, it was — and take your time with this next part, because it gets a little confusing:

These fliers and letters come from a company called “South Jersey Energy Service Plus,” or SJESP. It’s a private company with a logo that just “happened” to look a whole lot like a trusted public utility.

Then, they’re now affiliated, or owned, by a company called Homeserve, who apparently was “selected by” SJESP to work in the area.

Now, we don’t know much about Homeserve or SJESP, and we’re not in the business of badmouthing any competition. Our work speaks for itself.

But, nowadays, everyone is much more concerned about what companies are operating and who we feel safe with letting into our homes. We didn’t want people to mistake this business for a utility company.

There’s a big difference in terms of trust and reliability between a gas company bound to state regulations versus a private company.

At the end of the day, we want homeowners in South Jersey to be safe and comfortable, whether they get their appliances services through us or anyone else.

If you’ve gotten these mailers, or seen the logo around, we just wanted to make sure you have all the information you need when you’re deciding who to call.

So, after some hard-boiled detective work (read: Google), we found the company’s home page:

There’s only a small mention of Homeserve on the site until the legalese at the bottom:

Also, and this is nitpicky, they show a BBB logo with an “A+” on it, but there’s no link, and most badges on websites don’t show the rating.

To be fair, we know SJESP name has been around since 2004, and only has a few one-star reviews mixed into their Google reviews. But, it just seems a little off to us that there are so many layers here, and that the company’s name and logo look and sounds an awful lot like the gas company.

And, while there don’t seem to be any problems around here or in some other states, HomeServe has been called out in other parts of the country for their practices.

The point is, when you’re looking for a company to perform maintenance, service or installation for your heating, cooling, or plumbing systems, please take the time to make sure you know who you’re calling.

We hoped that by providing you with this information, you’ll know exactly who you’re talking to.

You can find Broadley’s easily online and at our office, check out our good reviews, see our A+ BBB rating directly, and read about some of the great work we’ve done.

We’ve also started offering teleconferencing and taken extra safety measures “in these uncertain times,” as all the advertisements now like to say.

If you have any questions about your home’s comfort or safety, or want more information or references for Broadley’s, please don’t hesitate to call or email us today.